Calvin Klein
14 July 2010 | 0 Comments
src="http://www.hypebeast.com/image/2010/07/calvin-klein-jeans-qr-code-billboard-0.jpg" alt="calvin klein jeans qr code billboard 0 Calvin Klein Jeans QR Code Billboard" title="calvin-klein-jeans-qr-code-billboard-0" width="620" height="413" class="alignnone size-full wp-image-205450" />
Calvin Klein Jeans recently put up three billboards (2 in NYC and 1 in LA) to promote the brand’s upcoming campaign for Fall/Winter 2010. Rather than your usual model shots, the billboards feature a QR code, which is quite the norm in Japan. The code allows you to use your smartphone to scan the image, being lead to an exclusive 40-second commercial featuring models Lara Stone, “A.J.,” Sid Ellisdon, Grayson Vaughan and Eric Anderson. The billboards will be up for a bit over a week; surely a test run by CK Jeans.
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