Snowboard experts Burton recently put together this video in promotion of their new premium line, ak. Highlighting key pieces from the collection, the video shows the snow apparel in action on the slopes, resulting in a breathtaking piece. Enhanced with Gore-Tex fabrics, the range is durable and weather resistant, perfect for even the most hardcore [...]
Known for their creative approach to visuals, Nike Basketball unveils this new LeBron James commercial, dubbed “Rise”. This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is [...]
Under the direction of creative agency DDB&CO, CNN has recently started a new campaign in Turkey. Translated as “Stories With The Full Background”, the campaign features three different posters each presenting both sides of the story such hidden agendas and correlating factors. Among the global personalities and events reflective of CNN’s objective reporting are the [...]
Nike recently launched a new series of commercials with the theme of “Boom”. Some big-time cameo appearances include Rick Ross, Bo Jackson, Nndamukong Suh, Tim Tebow and Robinson Cano who each celebrate that magical moment in sports. Whether it be sticking that landing, that huge open field hit or that knockout punch, each illicit the [...]
PUMA Social honors the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels. PUMA Social reminds us that we are all athletes, even if the only time we run is to catch a cab home. From ping pong and foosball to darts and karaoke, PUMA Social is dedicated to after hours sports. Because [...]
Rounding off the “Write the Future” Campaign, Nike have produced this clip featuring Iniesta, Fàbregas and Piqué, each a key player in Spain’s World Cup victory. With Iniesta at the front page of the newspaper, as promised the future has been written with a host of Nike sponsored players enjoying the most coveted of football [...]
Calvin Klein Jeans recently put up three billboards (2 in NYC and 1 in LA) to promote the brand’s upcoming campaign for Fall/Winter 2010. Rather than your usual model shots, the billboards feature a QR code, which is quite the norm in Japan. The code allows you to use your smartphone to scan the image, [...]